I went into business in 1995.

I had no reason to succeed.

I had zero experience, no money and no mentors.


…I can be a very persistent dude.

Luckily, I love to read and picked up some books on advertising and marketing.

One book I read taught me a simple formula to help me advertise my business. When I learned this formula, I realized that it was also the perfect formula for training dogs.

The formula: AIDA – which stands for Attention, Interest, Desire, Action.

A – Attention: All obedience starts with attention. If you can’t get your dog’s attention, you will never get a response.

I – Interest: Next you need to interest your dog with something. It can be anything from food to your voice but you have to interest your dog.

D – Desire: Desire is described as: “A strong feeling of wanting to have something or wishing for something to happen.” If your dog loves food and you’ve peaked his interest with it, his desire to eat will get him to the last and final step.

A – Action: What action (or obedience command) do you want your dog to do. Once your dog does the action you can repeat the process.

This works for obedience training and dealing with behavior problems.

You can use the same formula to teach your dog to stop jumping, barking, stealing and more.

There is website devoted to this for dog owners. It has loads of videos and step-by-step instructions to help you all for a very, very reasonable price. If you want your dog to listen to you and STOP jumping on your guests and to STOP barking on your command and more, you should go here next:

Good K9 Manners

And even better, I’ve got a coupon code for you to use at checkout: 10-OFFK9MANNERS

All the best,